An academy of leading wine buyers, sommeliers, wholesalers, bar owners, Masters of Wine, writers and educators from six continents has named KWV one of the most admired wine brands in the world. Published annually by Drinks International, the World’s Most Admired Wine Brands is a list of the 50 most respected and best-known wine brands globally. Impressed by KWV’s consistency and quality, the elite academy also awarded KWV the regional title of The Most Admired Wine Brand in the Middle East & Africa.
Competing with the greatest names in the industry, KWV was ranked 38 out of 50 – two places above the highly prestigious Bordeaux First Growth, Château Mouton Rothschild, and only one placement below another premier Grand Cru classic, Château Margaux.
“To be included in this most definitive list of the world’s most esteemed wine brands is a huge honour, and testament to KWV’s legacy spanning over 100 years and our continued commitment to quality and innovation,” KWV chief operating officer John Loomes says.
“We’re exceptionally proud to be included in this definitive list of the world’s most admired wine brands,” says KWV marketing executive for wine Liandra Kotzé. “To be recognised alongside the most respected wine brands globally is an honour and reflects our team’s resolute commitment to achieve excellence in all aspects of the business. It’s indicative of the respect the brand has earned in the hearts of consumers, not only locally but internationally.”
This is the 13th edition of the global survey. To be named in the Top 50 is a mark of true respect and acknowledgement from within the global wine trade. Brands are ranked according to votes received from academy members, who include wine professionals, journalists, educators and Masters of Wine. Academy members are given three votes and presented with a list of previous winners and other well-known brands and asked to vote according to the quality of wines, be it through consistency or improvement, the accurate reflection of country of origin, responsiveness to needs and tastes of its target audience, level of marketing and wide demographic appeal.
“We’re humbled by this award which doesn’t merely recognise an individual brand in the KWV portfolio, but our collective efforts in all areas of the business to create a consistent, inspiring and recognised brand,” Loomes says. “This recognition allows our team members to celebrate how the punchy three-letter KWV brand is perceived on the global stage. Since the grapes for KWV’s wines and spirits are sourced from various vineyard pockets across South Africa, this award also credits the astounding beauty and quality of our Winelands – and the world stage is taking note.”