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The legacy lives on: John Loomes appointed as KWV’s new CEO

With effect from 1 June, John Loomes will replace Boyce Lloyd as CEO of KWV. The carefully orchestrated leadership transition, which began in July last year, has ensured a seamless handover, positioning KWV for sustained growth and excellence.

Loomes has been serving as the incumbent CEO of KWV in a temporary chief operating officer role since September last year, taking on responsibility for most functions and reporting lines. In January his responsibilities were further expanded and he has effectively been managing the business for the past five months, demonstrating his readiness to assume full accountability as CEO from 1 June.

Reflecting on his journey leading up to his appointment as CEO, Loomes expressed his pride in returning to South Africa from the United Arab Emirates and joining KWV. “Working at an iconic South African company such as KWV is a tremendous opportunity,” he says. “As COO I’ve gained an in-depth understanding of the entire business, both locally and internationally, and solidified my commitment to driving KWV’s success and growth.”

With an extensive background in the beverage, fast-moving consumer goods (FMCG) and consumer packaged goods (CPG) sectors, Loomes has a wealth of experience and a proven track record to lead KWV into an exciting new chapter. This strategic appointment reaffirms KWV’s commitment to playing a trailblazing role in the industry and driving the company’s growth ambitions.

Loomes envisions a bright future for KWV. “We have passionate people, and excellent brands and systems, and we’re really good at what we do,” he says. “We aim to expand into new areas and categories, both with our own brands and through partnerships with international brands that align with our strategy and passion. We’ll continue to innovate, bring fantastic brands and products to the market, and strive to be the retail partner of choice in South Africa and internationally.”

As KWV embraces John Loomes in his new leadership role, it also remains dedicated to its legacy of quality and excellence. “We employ some of the best people in the industry who are as proud and excited to be here as I am,” Loomes says. “We’ll uphold our high-quality standards for all our products, ensuring that KWV remains a trusted name in the industry.”

Commenting on Loomes’ appointment, outgoing CEO Boyce Lloyd expressed confidence in his leadership. “John is a highly respected leader who has already played a significant role in KWV’s growth,” he says. “I’m confident that under his guidance, KWV will continue to thrive and succeed. His commitment to quality, innovation and exceptional customer service will ensure that KWV remains a company that consumers and customers can trust.”

KWV looks forward to a prosperous future under Loomes’ leadership and is confident that his appointment as CEO will propel the company to new heights.

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Patrick Domburg
Senior manager: Media relations